The Vacuum Salesman

A while back Rich and I received an e-mail from a person who wanted to learnmore about attraction marketing. After e-mailing back and forth a few times we got the impression that this person was excited by the prospect of building their business using attraction marketing techniques.

We were very surprised when we received an e-mail a few days later from this person, who told us that he thought that attraction marketing seemed to be something for people who feared rejection and were too scared to talk to people. He said:

"Years ago I knew a guy who was a sales manager with a vacuum cleaner outfit. He said the best vacuum cleaner salesman he ever knew was a guy that had the simplicity, transparency and fortitude to knock on doors...vacuum cleaner in hand...with the words: "Could I interest you in a new vacuum cleaner today?"No razzle dazzle, no hype, no misinformation, nothing sophisticated...just telling it like it is! He understood and accepted the fact that he was a vacuum cleaner salesman. He also understood and accepted the fact that most people would not be interested. His forthrightness, honesty and persistence made him a very nice living. The only people that didn't like him, or his style, were the other salesmen who were jealous (and cowardice).

They spent most of their time trying to figure out how to get their "foot in the door" so they could sell vacuum cleaners without looking or acting like a vacuum cleaner salesmen. Huh?"We were to say the least, intrigued by this person's perspective, but we realized that he didn't understand the principles of attraction marketing. I let Rich tackle this one- and below is his response to the vacuum cleaner salesman hypothetical:

Here's the thing, we are not interested in finding door to door vacuum cleaner salesmen (job seekers). We want to find people who want to open a vacuum cleaner store (business owners) on the busiest corner of their city (the internet) and provide customer service to customers who visit them wishing to purchase a vacuum.

Do you see the difference?

There is a reason there are virtually no door to door salesmen running around trying to make a living in this country now. The store that sets up shop and markets theirbusiness correctly does not have to send people (traditional MLM reps) out trying to lure anyone who walks by their store to try to get them to come in and buy a vacuum. They know that by positioning themselves correctly, they will attract people to them who are in the market for a vacuum (people who are looking for a business). In the same way that not everyone who walks by a vacuum store is in the market for a vacuum, not everyone you know or walk within three feet of is in the market for a business. Could you stand on a street corner and talk to everyone who walked by about an MLM business and eventually find someone who was interested?Absolutely.

But the question is why would you waste your time doing that when there is way to build your business that is infinitely more professional and much more effective? I promise you the answer has nothing to do with fear of rejection. Does your local dentist walk around Starbucks handing out business cards to everyone withina 3 foot radius? No. Why not? Because it is completely unprofessional and ineffective.

Any serious entrepreneur who is approached in this manner is likely to be turned off by this approach from a network marketer as well. Attraction marketing allows you to attract a high quality prospect to you, while weeding out the majority of tire kickers and dreamers who have no intention of truly building a business.

Learn about Attraction Marketing from the guy who taught me all about it- Mike Dillard