At best, the statement "anyone can do this" is only half-true.
In my opinion, the value of the truth contained in the statement is far outweighed by the sheer number of people it misleads.
Why is this statement only half true?
Well, whether we want to admit it or not, not all network marketers start their business on equal footing. Some come into the business with substantial advantages, while others come into the business with substantial disadvantages. Don’t believe me?
Let’s say 2 people want to start their business with Company Z.
Person A has been in network marketing for the past 10 years, was a top money earner with Company Y; and he’s been a network marketer full-time for the past 6 years, and has a faithful downline 1,000 strong.
Person B works 60 hours a week at a dead-end job, has bills up to his eyeballs, and has never been involved in network marketing, but he’s heard that “anyone can do it” so he’s ready to get going and get himself out of the financial rut he’s been in for the past 5 years. Who will be the first person to reach let’s just say $100,000 in 6 months? I’d be willing to be the farm that it’ll be Person A. Why?
Person A has significant advantages: he’s been in network marketing for 10 years (he has substantial experience); He was a top money earned (he has money to spend to grow his business); he is a full-time network marketer (he has time to build the business); and he has a faithful downline (he already has a customer base);
Person B represents a large percentage of people who find their way to network marketing. Person B is at a significant disadvantage in starting with Company Z. Person B works 60 hours a week (he won’t have much time to devote to the business); he has bills up to his eyeballs (he has very little money to build the business); and he has never been involved in network marketing (he has no experience).
Am I trying to discourage people who resemble Person B from getting into YTB?
Absolutely not! There are plenty of people out there that were just like Person B and who are now millionaires. That’s what makes network marketing the incredible business model that it is. However, Person B is going to have to do a lot of face-to-face presentations to get his business really going, and $100K will likely take 1-2 years, not 6 months.
What it boils down to is that everyone is on a different timeline. There are so many factors that determine how quickly and easily people start making money in network marketing. One of the most important factors is skill level. That is why we provide our YTB team members with step-by-step instruction and personal mentoring, to ensure that our beginners begin learning the skills necessary to succeed as soon as possible.
Another important factor is money. Although companies’ start-up costs vary widely, one thing that remains true for all companies is that you will need a monthly marketing budget. Most Sponsors and Top Money Earners won’t tell you that, but the reality is you will need money to market your business to its full potential.Why do you need a marketing budget? Well, without money, you won’t have a constant stream of fresh prospects that you need to build your business. There are two ways to get leads if you don't want to talk to everyone around you: buy them or generate them yourself through advertising. The ones you generate yourself will be far more qualified, but it costs money even to generate leads yourself.
The other main factor is time. Yes, you can start building your business with little time, but the more time you spend the quicker your business will grow. I personally no longer come home from work and gaze at the television for hours. Now, I come home and immediately start working on the business, oftentimes til 1 AM! My quick successes I know are attributable to my dedication by investing hour after hour to grow my business.
When Person B approaches me wanting to join YTB and become a Referring Travel Agent, I have a discussion with them about the reality of this business. I take them down off of the “anyone can do it” cloud, and let them see the true business advantages and disadvantages that they will be facing.
If paying the $500 start-up fee for becoming an RTA and the $50 monthly fee will leave them with $0 in the bank for growing their business, I do my best to persuade them to become a free Independent Marketing Representative (IMR) to start off, and then I teach them how they can make money quickly to fund their business, while teaching them the skills necessary to succeed in this business. Once they have some steady income, a few months of solid training on the business, then it is time for them to become an RTA.
Other sponsors sadly are out for the “Quick Sell”, they wouldn’t mind if a guy spent his last dime on becoming an RTA, only to have zero money to market his business. We don’t think that the Quick Sell is the way to build a business. In the short term, it’s great- more sales. In the long term, it’s a long list of discouraged, broke, and angry people.
The moral of this story: please be honest with your prospects. Tell them what it really takes to succeed in this business, and you will be rewarded with happy, successful business builders, which will in turn take you to the top of YTB!
--------------------------------------------------------
Natasha Nassar teaches business owners how to market their business on the internet. If you are interested in starting an online travel business, and want the benefit of a mentor who is dedicated to your success, join our team today by clicking here.
If you have questions on the travel business or deciding if YTB is right for you, e-mail me at: natasha@yoursuccessxpress.com
For more information on the YTB opportunity visit:
YTB Travel Blog.
and
YTB Travel.
Copyright 2007. Blues City Marketing. All Rights Reserved. No portion of this article may be reproduced, distributed, or altered in any way without the express written consent of the author.
In my opinion, the value of the truth contained in the statement is far outweighed by the sheer number of people it misleads.
Why is this statement only half true?
Well, whether we want to admit it or not, not all network marketers start their business on equal footing. Some come into the business with substantial advantages, while others come into the business with substantial disadvantages. Don’t believe me?
Let’s say 2 people want to start their business with Company Z.
Person A has been in network marketing for the past 10 years, was a top money earner with Company Y; and he’s been a network marketer full-time for the past 6 years, and has a faithful downline 1,000 strong.
Person B works 60 hours a week at a dead-end job, has bills up to his eyeballs, and has never been involved in network marketing, but he’s heard that “anyone can do it” so he’s ready to get going and get himself out of the financial rut he’s been in for the past 5 years. Who will be the first person to reach let’s just say $100,000 in 6 months? I’d be willing to be the farm that it’ll be Person A. Why?
Person A has significant advantages: he’s been in network marketing for 10 years (he has substantial experience); He was a top money earned (he has money to spend to grow his business); he is a full-time network marketer (he has time to build the business); and he has a faithful downline (he already has a customer base);
Person B represents a large percentage of people who find their way to network marketing. Person B is at a significant disadvantage in starting with Company Z. Person B works 60 hours a week (he won’t have much time to devote to the business); he has bills up to his eyeballs (he has very little money to build the business); and he has never been involved in network marketing (he has no experience).
Am I trying to discourage people who resemble Person B from getting into YTB?
Absolutely not! There are plenty of people out there that were just like Person B and who are now millionaires. That’s what makes network marketing the incredible business model that it is. However, Person B is going to have to do a lot of face-to-face presentations to get his business really going, and $100K will likely take 1-2 years, not 6 months.
What it boils down to is that everyone is on a different timeline. There are so many factors that determine how quickly and easily people start making money in network marketing. One of the most important factors is skill level. That is why we provide our YTB team members with step-by-step instruction and personal mentoring, to ensure that our beginners begin learning the skills necessary to succeed as soon as possible.
Another important factor is money. Although companies’ start-up costs vary widely, one thing that remains true for all companies is that you will need a monthly marketing budget. Most Sponsors and Top Money Earners won’t tell you that, but the reality is you will need money to market your business to its full potential.Why do you need a marketing budget? Well, without money, you won’t have a constant stream of fresh prospects that you need to build your business. There are two ways to get leads if you don't want to talk to everyone around you: buy them or generate them yourself through advertising. The ones you generate yourself will be far more qualified, but it costs money even to generate leads yourself.
The other main factor is time. Yes, you can start building your business with little time, but the more time you spend the quicker your business will grow. I personally no longer come home from work and gaze at the television for hours. Now, I come home and immediately start working on the business, oftentimes til 1 AM! My quick successes I know are attributable to my dedication by investing hour after hour to grow my business.
When Person B approaches me wanting to join YTB and become a Referring Travel Agent, I have a discussion with them about the reality of this business. I take them down off of the “anyone can do it” cloud, and let them see the true business advantages and disadvantages that they will be facing.
If paying the $500 start-up fee for becoming an RTA and the $50 monthly fee will leave them with $0 in the bank for growing their business, I do my best to persuade them to become a free Independent Marketing Representative (IMR) to start off, and then I teach them how they can make money quickly to fund their business, while teaching them the skills necessary to succeed in this business. Once they have some steady income, a few months of solid training on the business, then it is time for them to become an RTA.
Other sponsors sadly are out for the “Quick Sell”, they wouldn’t mind if a guy spent his last dime on becoming an RTA, only to have zero money to market his business. We don’t think that the Quick Sell is the way to build a business. In the short term, it’s great- more sales. In the long term, it’s a long list of discouraged, broke, and angry people.
The moral of this story: please be honest with your prospects. Tell them what it really takes to succeed in this business, and you will be rewarded with happy, successful business builders, which will in turn take you to the top of YTB!
--------------------------------------------------------
Natasha Nassar teaches business owners how to market their business on the internet. If you are interested in starting an online travel business, and want the benefit of a mentor who is dedicated to your success, join our team today by clicking here.
If you have questions on the travel business or deciding if YTB is right for you, e-mail me at: natasha@yoursuccessxpress.com
For more information on the YTB opportunity visit:
YTB Travel Blog.
and
YTB Travel.
Copyright 2007. Blues City Marketing. All Rights Reserved. No portion of this article may be reproduced, distributed, or altered in any way without the express written consent of the author.
1 comment:
Hi
I wanted to let you know about our company. We sell 3 day 2 night travel certificates that are used by many companies as incentives. The cost is only 0.35 cents each and they come with your company name and website imprinted on the certificates.
http://www.increasebusinesssales.com
Think about using these for referrals or give them to customers/clients. You can sell them for a profit to your down-line.
The end user of the certificates has a choice of over 20 destinations to pick from. Take a look at the destinations at the website. http://www.increasebusinesssales.com
They pay a processing fee of $12.00 and the taxes on the room which is about $7.00-$12.00 a night depending on the location.
http://www.increasebusinesssales.com
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