Ever since I discovered the concept of "attraction marketing," I've become a student again, constantly studying e-book after e-book to gain valuable information to pass on to others. I ran across a few things in Ann Seig's 7 Great Lies of Network Marketing, that I just couldn't wait to share with you. And those are some of the biggest myths of network marketing.
I'll be sharing these myths with you over the next week or two, in the hopes that you will pass them on to your downline, so that together, we can stop the attrition and start creating millionaires!
Myth #1: Everyone Is Your Prospect
This belief is what fuled the "3-foot rule" that I just couldn't bear to follow.
This myth causes folks to talk to every waitress, gas station attendant, Kinko's clerk, stranger in the mall, you name it. It's why I went out in 30 degree weather and placed flyers on cars in strip mall parking lots and apartment complexes...the belief that everyone is a prospect.
Why is this a myth? Think about it...
Not everyone is looking to start their own business.
Some people love their job, and wouldn't give it up for all of the money in the world.
Some people loathe network marketing and would rather die than be associated with it.
Some people don't have the money to properly run a business.
Some people are to scared to take a risk.
Others are introverts, and the idea of talking with tons of people makes them sick.
Many people just don't have the time.
Other people just don't have what it takes to be an entrepeneur...and that's okay. As a society we need doctors, we need chefs, we need farmers, we need teachers, we need lawyers (well, that may be pushing it...) The point is, civilization works because of our diversity.
Now, this doesn't mean that you shouldn't talk to your warm market about your business, and it doesn't mean that you shouldn't talk with leads. It also doesn't mean that people haven't succeeded using the 3-Foot Rule, but, for me, those traditional methods never really worked. So, I turned to internet marketing
Whether you are marketing face-to-face or on the internet, remember this: you don't need to convince ANYONE to get into your travel business. It's a waste of your time and energy. In fact, I am now building my business using this motto:
No one is worth my time until they've shown an interest in what I am offering.
It doesn't matter how qualified you think a person is, or how great you think they would be at selling travel or the travel business. Surprisingly, it isn't even enough if a person wants to start their own business. Until they take action to get more information on how to do it, they're nothing more than a bystander. They aren't a player in the game, so they aren't worth your valuable time and energy.
As a business owner, it isn't your job to convert people into business owners. As a business owners we need to get the maxiumum return for our time and effort. That means talking with people who are, for the most part, already on your same wave length. They believe in network marketing, and understand that the business is just that, a business, and not a job, which requires effort.
Maybe, you're thinking "But shouldn't at least prospect them and find out if they are on the same page as I am?"
I wouldn't.
Why?
Because in my opinion, it doesn't make a favorable first impression for your prospect.
Why?
Because by approaching them in Starbucks, you've shown them exactly how you do business- soliciting total strangers, and most people don't want to be a part of that. If someone had approached me about the YTB opportunity while I was in line for my tall nonfat vanilla latte, I probably never would have joined the business.
Why? Because as an attorney, I have a reputation in the community that I must preserve, and resorting to accosting people in Starbucks, the mall, the gas station, the grocery store, I believe, would jeopardize my reputation. Would you want to go to an attorney who cornered you at the grocery store and asked if you had any legal problems that you needed to have solved?
By following the "everyone is a prospect" mentality, you may be making things harder on yourself than need be. Why spend your valuable time trying to force a business down someone's throat? Why do that when there are millions of people out there who want to start their own business, and who are willing to come to you for advice on how to build the business. They are the ones who deserve your time and attention. They are the true prospects.
And THAT is why the primary focus of an attraction marketing campaign is providing valuable information to others. If you are just quoting pre-printed material issued by your company, you aren't offering value. Your prospects can read that for themselves. How can you get a person to join your team or company over another one? Well, the answer is two-fold:
First, by being visible on the Internet, because that is where people go for information. This is why you use the marketing tools in Pay It Forward 4 Profits and Success Express. If you are on page 56 of a Google search for your business, people can't find you. If they can't find you, they can't ask you for your help.
Second, by offering your prospects valuable information that others aren't. I've had prospects tell me that they would prefer to be on my team because I didn't just try to make the quick close.
Through my articles and forum posts, my prospects learn more about my business than through the glossy sales material everyone else is giving them. They want to be with the person that sets themselves apart from the rest of the pack.
I'll be sharing these myths with you over the next week or two, in the hopes that you will pass them on to your downline, so that together, we can stop the attrition and start creating millionaires!
Myth #1: Everyone Is Your Prospect
This belief is what fuled the "3-foot rule" that I just couldn't bear to follow.
This myth causes folks to talk to every waitress, gas station attendant, Kinko's clerk, stranger in the mall, you name it. It's why I went out in 30 degree weather and placed flyers on cars in strip mall parking lots and apartment complexes...the belief that everyone is a prospect.
Why is this a myth? Think about it...
Not everyone is looking to start their own business.
Some people love their job, and wouldn't give it up for all of the money in the world.
Some people loathe network marketing and would rather die than be associated with it.
Some people don't have the money to properly run a business.
Some people are to scared to take a risk.
Others are introverts, and the idea of talking with tons of people makes them sick.
Many people just don't have the time.
Other people just don't have what it takes to be an entrepeneur...and that's okay. As a society we need doctors, we need chefs, we need farmers, we need teachers, we need lawyers (well, that may be pushing it...) The point is, civilization works because of our diversity.
Now, this doesn't mean that you shouldn't talk to your warm market about your business, and it doesn't mean that you shouldn't talk with leads. It also doesn't mean that people haven't succeeded using the 3-Foot Rule, but, for me, those traditional methods never really worked. So, I turned to internet marketing
Whether you are marketing face-to-face or on the internet, remember this: you don't need to convince ANYONE to get into your travel business. It's a waste of your time and energy. In fact, I am now building my business using this motto:
No one is worth my time until they've shown an interest in what I am offering.
It doesn't matter how qualified you think a person is, or how great you think they would be at selling travel or the travel business. Surprisingly, it isn't even enough if a person wants to start their own business. Until they take action to get more information on how to do it, they're nothing more than a bystander. They aren't a player in the game, so they aren't worth your valuable time and energy.
As a business owner, it isn't your job to convert people into business owners. As a business owners we need to get the maxiumum return for our time and effort. That means talking with people who are, for the most part, already on your same wave length. They believe in network marketing, and understand that the business is just that, a business, and not a job, which requires effort.
Maybe, you're thinking "But shouldn't at least prospect them and find out if they are on the same page as I am?"
I wouldn't.
Why?
Because in my opinion, it doesn't make a favorable first impression for your prospect.
Why?
Because by approaching them in Starbucks, you've shown them exactly how you do business- soliciting total strangers, and most people don't want to be a part of that. If someone had approached me about the YTB opportunity while I was in line for my tall nonfat vanilla latte, I probably never would have joined the business.
Why? Because as an attorney, I have a reputation in the community that I must preserve, and resorting to accosting people in Starbucks, the mall, the gas station, the grocery store, I believe, would jeopardize my reputation. Would you want to go to an attorney who cornered you at the grocery store and asked if you had any legal problems that you needed to have solved?
By following the "everyone is a prospect" mentality, you may be making things harder on yourself than need be. Why spend your valuable time trying to force a business down someone's throat? Why do that when there are millions of people out there who want to start their own business, and who are willing to come to you for advice on how to build the business. They are the ones who deserve your time and attention. They are the true prospects.
And THAT is why the primary focus of an attraction marketing campaign is providing valuable information to others. If you are just quoting pre-printed material issued by your company, you aren't offering value. Your prospects can read that for themselves. How can you get a person to join your team or company over another one? Well, the answer is two-fold:
First, by being visible on the Internet, because that is where people go for information. This is why you use the marketing tools in Pay It Forward 4 Profits and Success Express. If you are on page 56 of a Google search for your business, people can't find you. If they can't find you, they can't ask you for your help.
Second, by offering your prospects valuable information that others aren't. I've had prospects tell me that they would prefer to be on my team because I didn't just try to make the quick close.
Through my articles and forum posts, my prospects learn more about my business than through the glossy sales material everyone else is giving them. They want to be with the person that sets themselves apart from the rest of the pack.
So, how do you get valuable information to give others? The following are great resources to provide great information while gathering a list of prospects for your business:
Another is by educating yourself on things that other people want to know about like: personal development, sales, and internet marketing. How can you get your hands on this information? Well, there are 3 awesome resources above. Plus, you need to make sure that you read every e-book you can, and truly become a student of success.
Stay tuned for Myth #2...
To Your Success!
Natasha Nassar
Success Express Coach
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Natasha Nassar teaches business owners how to market their business on the internet. If you are interested in starting an online travel business, and want the benefit of a mentor who is dedicated to your success, visit Your Success Express to get information about how we market our business (hint: we don't cold call leads or go to hotel meetings) and how you can join our team today!If you have questions about the travel business, e-mail me at: natasha@yoursuccessxpress.com
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